Call to action (CTA):An interactive UI element on a website or app that prompts a user to take a specific action; for instance, “Sign Up” or “Buy Now”
Card sort:A popular research method in which information is organized, categorized, and labeled based on the feedback received from a selected audience [See closed card sort, hybrid card sort, and open card sort]
Chatbot:A software application used to conduct an online chat conversation via text or speech-to-text that can reply to questions, take instructions, and solve customer support problems without the need for a live human representative
Closed card sort:A research method in which information is organized, categorized, and labeled based on the feedback received from a selected audience and where participants are asked to place items into predefined categories [See card sort, hybrid card sort, and open card sort]
Cognitive load:The amount of mental effort a user has to invest when interacting with a product
Competitive analysis:Identifying and evaluating the relative strengths and weaknesses of a competitor’s products or services
Content designer: Plans, writes, edits, and manages content that is informed by research and an understanding of the holistic user journey, to help in the design of websites, apps, and other digital products
Content strategist:Takes a high-level, strategic approach to planning, creating, publishing, and managing content to achieve a specific business or user goal
Content style guide:A company-wide document that outlines a particular brand’s rules for creating content; can include decisions about vocabulary, spelling, syntax, grammar, and various other deliberate language choices
Contextual inquiry:Research method in which users are observed in their natural environment in order to understand their tasks and challenges
Conversion rate:The percentage of visitors that complete a targeted transaction online
Copy doc(ument):A document that summarizes all copy featured on a website, app, or other digital product
Copy:The written material of a design
Cross-platform:Software that is designed to work on multiple platforms or operating systems
Customer journey map:A map that visualizes the linear path a customer takes to engage with a particular product or service being offered by a business
