There are currently 4 names in this directory beginning with the letter O.
Observation:Watching how users interact with a product or service in a controlled or natural environment
Omnichannel user experience:The experience a user has completing a single activity while moving across various channels (e.g., phone, website, and a physical location)
Onboarding:The series of steps (or guidance) a new user takes before using a product or service to increase the likelihood of the successful adoption of that product or service
Open card sort:A research method where participants group cards into categories they name and label themselves [See card sort, closed card sort, and hybrid card sort]
