A category of typefaces that do not have small lines attached to the ends of the characters (“sans” means without) [See serif]

The ease with which a body of text can be read and understood

The interface or software program that allows a blind or visually impaired individual to read text displayed on a computer that has a speech synthesizer or braille display

Questions used to narrowly target an audience by qualifying or disqualifying respondents (from taking a survey) depending on how they answer

Techniques to improve a website’s ranking in search engine results

A category of typefaces that have small lines attached to the ends of the characters [See sans serif]

A visual tool for planning and organizing the navigational structure, content, and labeling for the major categories and subcategories of a website or app

A software distribution model in which an app is licensed on a free or subscription basis and hosted remotely over the internet (in the cloud) instead of locally on a machine

A cartoon-like illustration that explains a user problem—depicting the situation that sets it in motion, the thoughts and feelings a user experiences along the way, and the series of actions taken to get the issue resolved

The rules, standards, and instructions for how a brand’s identity should look, act, and sound across mediums such as digital, print, and broadcast

Qualitative or quantitative research method (depending on the format of questions) used to collect data from individuals about certain topics or experiences