Ways in which one understands the world

The pieces of information used to describe various aspects of a digital asset so that asset can be identified and found

The clear, concise, sometimes conversational interface copy that helps a user understand, use, and navigate a product

A product launched with only the most important features to an early set of users to provide valuable feedback before developers fully commit more time and resources to features that users may not care about, want, need, or use

A realistic visual model of what a final web page or app will look like

A dialog box that appears on top of the main content when an item is clicked or tapped and requires some type of user action to dismiss

Usability testing with a person to help facilitate or moderate the test

Paintings, drawings, design, or photographs displayed in black and white, in a single color or hue, or in varying tones of a single color

A visual presentation or collage of images, typography, textures, color palettes, and descriptions arranged around a particular subject or theme

The testing of three or more options to determine which combination of variations performs the best out of all possible combinations; can be especially useful when you want to test the impact of radical (or many) changes to a web page as opposed to testing the impact of one specific element [See A/B testing]